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Gender Equity in Islam – This popular book examines the spiritual, social, and economic aspects of women s position in Islam and, in doing so, effectively summarizes the role of women in Muslim society. Further, in explaining the sources that provide the foundation for Islam’s stance on gender equity, the author discusses the role of Islamic scholars in their approach to women s issues. The book presents an overview of the status and rights of Muslim women as def… More >>
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Can you work for a better world without taking a vow of poverty? The authors’ answer is a resounding, “Yes!” This book draws on interviews with over forty practical idealists whose stories will inspire the reader and provide tools for making the choices necessary to succeed as a practical idealist. Through examples and exercises, Practical Idealists: Changing the World and Getting Paid explores how to clarify your values and passions, gain relevant skills… More >>
After graduating with my masters from Oxford, I was ready and eager to go out and help change the world… but there was no career titled: “world changer” that I could just step right into. I felt pretty alone in my search for a lifestyle that would allow me to seek my passion for creating a better world and at the same time allow me to pay back my college loans. Well I got the Practical Idealist and I loved it. I have taken so many notes on it and I am carrying out some of the practical tips. It is perfect timing and has helped me to think through so many questions that I have about my life right now.
I have never taken out time to write a review on Amazon before, but I want to spread this message to other Practical Idealists… because I know how much it has helped this one!
Rating: 5 / 5
Product Description
“Strategic Brand Management” deals with the concept and practice of brand management in its totality. The new edition is packed with fresh examples and case studies of brands from throughout the world, and pays particular attention to the development of global brands. Three new chapters have been included which concentrate on the life span of brands by looking at: the sources of challenges to brand equity; factors which dictate a brand’s life expectancy; and revital… More >>
Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
This book is a comprehensive and holistic approach to brand architecture. The author presents an expanded view of the meaning and role of brands and gives a new dimension, deeper than the single, limited conceptualization of a brand as a product. The role of the organizational associations, of the culture values and the emotional imput is very well integrated to understand the multidimensional meaning of a brand. This book will help brand, marketing and/or commercialization managers to best leverage their corporate, range and product brands. Additionally, the insights presented to understand brand and company valuations are very well explained. This book, by Jean Noel Kapferer, can be complemented with books written by David Aaker.
Rating: 5 / 5
Before brand image and positioning, other things are needed. Kapferer explains why these include : identity, vision/purpose, brand architecture and charter. All ways of integrating marketing as an organisation-wide learning process. Every brand owner needs a copy of this book. If you’d like to form a discussion group debating key lessons on branding (and when it is/isn’t the most valuable corporate asset), please e-mail me at wcbn007@easynet.co.uk. Sincerely, Chris Macrae, author Brand Chartering Handbook & editor MELNET http://www.brad.ac.uk/branding/
Rating: 5 / 5
Kapferer’s scholarly investigation of ways of creating and managing brand-equity should be a welcome addition
to the office-shelves of both corporate brand managers and professors of business schools. This book fills a
pressing need for a comprehensive text of Brand Management that is grounded in sound theoretical concepts.
While the majority of previously-published books on brand management have relied solely on providing shining industry
exemplars, their theory-development leaves much to be desired. Instead, Kapferer provides a systematic and
rigorous treatment of brand-equity creation and management, that should be appreciated by all who have serious
interest in this aspect of contemporary marketing. The author holds a Ph.D. in marketing from Northwestern
University and is a respected professor at HEC, France. One caveat that I may offer prospective readers is
the multiplicity of examples of French companies that may be somewhat unfamiliar to an American audience.
However, this last-mentioned issue may also be seen as an advantage, insofar as it reveals the branding issues
in a global marketplace.
Rating: 5 / 5
Nothing to see here…move along.
Kapferer promises “new approaches” and delivers the same tired pablum. Not worth the time it takes to read it–you won’t find anything applicable in the book.
Rating: 3 / 5
Unlike many brand experts who consider brand to be something that shifty marketers invent in dark rooms and then overlay on products, Kapferer suggests that there is an organic genesis to brand, having to do with the culture of the corporation that creates them. It’s a refreshing concept, and one that is extremely valuable for the non-profit and service sectors, who don’t usually create new products or services based on the latest market fad.
This is a much more conceptual approach to branding than I’ve seen in other works, and one that will serve as a good introduction to brand for someone who has no background in it. It’s equally good, though, for someone who has trudged through other more tactical books, and even for someone who has a solid background in branding.
Rating: 5 / 5
Product Description
What role has litigation played in the struggle for equal pay between women and men? In Rights at Work, Michael W. McCann explains how wage discrimination battles have raised public legal consciousness and helped reform activists mobilize working women in the pay equity movement over the past two decades. Rights at Work explores the political strategies in more than a dozen pay equity struggles since the late 1970s, including battles of state employees in Washin… More >>
Rights at Work: Pay Equity Reform and the Politics of Legal Mobilization
Product Description
Adding Value in Private Equity: Lessons from Mature and Emerging Markets has been written by Eric D Cruikshank, a former manager at the International Finance Corporation (IFC), who shares his experience of overseeing decades of private investment in both mature and emerging markets. This practical guide is your key to understanding the events and strategies which can add or undermine value in private companies throughout the investment period and exit. Essential re… More >>
Adding Value in Private Equity: Lessons from Mature and Emerging Markets
First, the book doesn’t have 288 pages. It has 271 including the bibliography. The book I received is NOT a first edition, just a simple paperback book which I hoped would be of textbook quality and it is not. Don’t waste your money buying this book.
Rating: 1 / 5
Scott gru-Bell 8:18 pm on July 29, 2010 Permalink
As a non-Muslim, I found the explanations of Islamic views very clear and well delivered. The quotations from the Qu’ran and Ahadeeth are well selected. Misconceptions of Islamic views are dealt with by reference to those specific quotations from primary sources, which have ignited those misinterpretations.
I found the book wholely honest and helpful. No propaganda, just simple, straightforward discussion of gender equity according to the Qu’ran and Ahadeeth. Included are many examples of cultural views in Muslim lands, which contradict Islamic views. This differentiation is vital to the reader, who would tend to see current non-Qu’ranic practices, such as that of the Afgan Taliban, as Islamic when it is but a perversion from Islam.
I fully recommend this text for open-minded non-Muslims, who desire a fair treatment on the subject.
Rating: 5 / 5
Corey Brand 10:52 pm on July 29, 2010 Permalink
Dr. Badawi presents an authentic approach to gender equity in Islam and dispells certain misconceptions held by many muslims and non-muslims alike. He supports his position by drawing from examples in the Qur’an and the Hadeeth.
This is a must-read for anyone who want to learn more about gender equity in the spirit of normative Islamic principles.
Rating: 5 / 5
M. Taha Ghaznavi 1:23 am on July 30, 2010 Permalink
please don’t buy into the portrayal of Islam as oppressive and unfair to women. Learn as much as you can before jumping on the hate bandwagon. There’s more to life than just what YOU may hold to be true. Again, for a good explanation of the status of women and men in Islam, study this work by a great contemporary Islamic scholar, an excellent speaker, and a true gentleman.
As-Salaamu A’alaikum.
Rating: 5 / 5